e-Community Badges were created for a shopper rewards program. Our goal was to make them fun, meaningful, and easy to understand. Each badge notifies what the shopper did to earn it, what the badge represents, and what benefits or status it provides. The implementation of these badges utilize gamification to create a sense of accomplishment and progression that motivates repeat engagement.
A well-designed, aesthetically pleasing badge looks more valuable and is more likely to be used and shared by recipients.