Create a vibrant visual identity for Asian American and Pacific Islander History Month that connects brand look/feel to Asian and Asian American heritage. Tactics highlight Asian and Asian American owned businesses.
The floral patterns are rich and abundant in many AAPI cultures. The lotus flower, here using the Albertsons Leaf as inspiration is one of them. It is used here in both transparent and outlined treatments. The subtle blue gradient reflects how the ocean plays a prominent role in the lives of many AAPI cultures.